About Us - Longwan

At Longwan, we are not just a retail chain; We are your trusted partner in everyday convenience and ability.

—— Since our inception, we have been committed to revolutionizing the shopping experience for Malaysians, offering high quality products at lower prices without compromising on value.

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Market Strategy

We working on 3 key strategies to improve business performance

Fair price marketing

All these efforts were recognized by receiving state government for 3 conservative years (2014 to 2016) as 'Fair Price Shop' in the region.
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Customer ethnic marketing

Malay and India are our 2 major customer ethnic focus where products categories are well aligning with their needs.
Malay and India are our 2 major customer ethnic focus where products categories are well aligning with their needs.
Cross channel marketing

This is for both retail outlet and online store consistently present these customers benefits as a Brand promise.
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